IAMBRUÁ
Revitalizing the IAMBRUÁ e-commerce Experience & Amplifying Brand Connection
Webdesign
E-commerce
Social Media
Augmented Reality
Fashion
About
IAMBRUÁ is a bold and stylish clothing brand known for its modern aesthetic and cultural roots. With a strong emphasis on empowering self-expression through fashion, IAMBRUÁ sought to revamp its digital presence to better connect with its audience and drive meaningful engagement. I partnered with IAMBRUÁ to reimagine their e-commerce platform, focusing on improving usability, enhancing visual storytelling, and streamlining the customer journey.
Q1 2022
Fashion & E-commerce
The challenge
How can we ensure that our webite reflects our Bruá spirit?
The solution
To address these challenges, we developed a strategic plan with a focus on:
User-Centered Design: Redesigning the website with intuitive navigation and a mobile-first approach.
Visual Consistency: Aligning the digital experience with IAMBRUÁ's bold aesthetic using brand colors and Montserrat.
Streamlined Shopping Experience: Enhancing product pages, simplifying checkout, and ensuring responsiveness across all devices.
Emotional Connection: Using impactful visuals and engaging content to build an emotional connection with users.
Social Media Augmented Reality FIlters
IAMBRUÁ aimed to bridge the gap between brand storytelling and user engagement through innovative digital tools. IAMBRUÁ recognized the growing influence of social media in brand engagement and wanted to establish a meaningful, interactive connection with its audience.
Recognizing the opportunity to differentiate IAMBRUÁ and strengthen their community engagement, I leveraged the synergy between their brand identity and technology to create an immersive experience.
For this I Designed and developed a custom Augmented Reality (AR) filter for IAMBRUÁ's social media platforms. These filters not only enhanced customer interaction that reflected IAMBRUÁ's bold and expressive brand identity.
The ‘Snow’ AR Instagram Filter:
Utilized multiple face trackers for dynamic and accurate effects.
Offered three unique mash variations for added personalization.
Developed using Spark AR by Meta to ensure seamless performance and accessibility.
