Mephana
A branding case for Mephana and Changing the way IT is done.
Branding
Web Redesign
Social Media templates
About
Drawing from a deep passion for technology and an innate curiosity about problem solving, Mephana's founder envisioned a company that would reshape the way IT is done. Mephana set out with a bold ambition: to simplify complex IT landscapes and daily operations by empowering businesses with AI agents and SAP ERP solutions. But this vision needed an equally powerful identity. One that could tell their story with precision, clarity, and a forward-thinking edge. This project was about more than design, it was about building a brand narrative that could bridge technology, innovation, and human connection.
Q3 2024
AI Integration & SAP ERP Solutions
The foundations of Mephana
Building The Foundation
Branding
The solution
A brand identity that stands as a beacon of innovation and clarity, setting Mephana apart as a leader in AI-powered IT solutions.
Designed a geometric logo mark and icon inspired by tools and hexagonal precision.
Developed a color palette of deep purples and clean whites to evoke trust and sophistication.
Selected modern typography for clarity and consistency across every touchpoint.
Created a comprehensive brand guideline to ensure alignment across platforms.
Social Media Design
Interactive Connections
Interactive Connections
Mephana’s online presence needed to be dynamic, consistent, and engaging across all platforms. Each post had to reinforce the brand’s identity while maintaining flexibility for different types of content.
The solution
A polished set of templates that ensure every post feels on-brand, professional, and engaging, building a stronger digital connection with Mephana’s audience.
Created a suite of custom social media templates designed for flexibility and consistency.
Aligned every design element colors, typography, logo and a unique pattern to the brand’s identity.
Developed templates adaptable for announcements, insights, and case studies.
Webdesign
Conecting with the Web
Built on the existing home page foundation (left photo), refining layouts instead of overhauling them entirely.
Updated key pages with improved user flows and visual consistency.
Integrated the new brand color palette, typography, and design elements seamlessly into the existing structure.
Enhanced content presentation to better showcase Mephana's AI capabilities and service offerings.
