Recognizing the opportunity to differentiate IAMBRUÁ and strengthen their community engagement, I leveraged the synergy between their brand identity and technology to create an immersive experience.

The objective was to elevate the brand experience and foster a deeper connection with the IAMBRUÁ community. To achieve this, I conceptualized and developed an AR Instagram filter that enabled users to virtually try on IAMBRUÁ products, delivering a playful and interactive experience.

The ‘Snow’ AR Instagram filter I created for IAMBRUÁ utilized multiple face trackers, offered three unique mash variations, and was developed using Spark AR by Meta.