IAMBRUÁ
Webdesign
E-commerce
Social Media
About
Q1 2022
Fashion & E-commerce
Webdesign
Building The Foundation
The challenge
The approach
To address these challenges, we developed a strategic plan with a focus on:
User-Centered Design: Redesigning the website with intuitive navigation and a mobile-first approach.
Visual Consistency: Aligning the digital experience with IAMBRUÁ's bold aesthetic using brand colors and Montserrat.
Streamlined Shopping Experience: Enhancing product pages, simplifying checkout, and ensuring responsiveness across all devices.
Emotional Connection: Using impactful visuals and engaging content to build an emotional connection with users.
Social Media Augmented Reality FIlters
INTERACTIVE CONNECTIONS
The challenge
IAMBRUÁ aimed to bridge the gap between brand storytelling and user engagement through innovative digital tools. IAMBRUÁ recognized the growing influence of social media in brand engagement and wanted to establish a meaningful, interactive connection with its audience.
The approach
Recognizing the opportunity to differentiate IAMBRUÁ and strengthen their community engagement, I leveraged the synergy between their brand identity and technology to create an immersive experience.
For this I Designed and developed a custom Augmented Reality (AR) filter for IAMBRUÁ's social media platforms. These filters not only enhanced customer interaction that reflected IAMBRUÁ's bold and expressive brand identity.
The ‘Snow’ AR Instagram Filter:
Utilized multiple face trackers for dynamic and accurate effects.
Offered three unique mash variations for added personalization.
Developed using Spark AR by Meta to ensure seamless performance and accessibility.