Mephana
Branding
Web Redesign
Social Media templates
About
Q3 2024
AI Integration & SAP ERP Solutions
Branding
Building The Foundation
The challenge
The approach
A brand identity that stands as a beacon of innovation and clarity, setting Mephana apart as a leader in AI-powered IT solutions.
Designed a geometric logo mark and icon inspired by tools and hexagonal precision.
Developed a color palette of deep purples and clean whites to evoke trust and sophistication.
Selected modern typography for clarity and consistency across every touchpoint.
Created a comprehensive brand guideline to ensure alignment across platforms.
Social Media
INTERACTIVE CONNECTIONS
The challenge
Mephana’s online presence needed to be dynamic, consistent, and engaging across all platforms. Each post had to reinforce the brand’s identity while maintaining flexibility for different types of content.
The approach
A polished set of templates that ensure every post feels on-brand, professional, and engaging, building a stronger digital connection with Mephana’s audience.
Created a suite of custom social media templates designed for flexibility and consistency.
Aligned every design element colors, typography, logo and a unique pattern to the brand’s identity.
Developed templates adaptable for announcements, insights, and case studies.
Webdesign
The challenge
Mephana’s homepage had already been designed by another party (left photo below), setting the visual tone for the website. The client specifically requested an evolution, not a revolution. A thoughtful redesign (right photo) for the rest of the key pages that worked on top of the existing home structure while aligning it with the refined visual direction.
The approach
Built on the existing home page foundation (left photo), refining layouts instead of overhauling them entirely.
Updated key pages with improved user flows and visual consistency.
Integrated the new brand color palette, typography, and design elements seamlessly into the existing structure.
Enhanced content presentation to better showcase Mephana's AI capabilities and service offerings.
